Create content that communicates your message effectively
Content Producers are essential to your creative team. With this apprenticeship learners will create content that meets clients’ needs; whether that’s for digital, social media, broadcast or print. Helping businesses reach their target audience effectively.
Who’s it for?
This is for people with a creative flair who want to make a career out of it, but need to gain more have much experience.
What qualifications will they get?
- Junior Content Producer Level 3 Apprenticeship
Where can you hire an apprentice?
London, Manchester, Birmingham and Bristol
What we’ll cover
Here are the topics we’ll cover during the apprenticeship:
Industry Awareness
- Culture of creative media organisations
- Commercial pressures, project deadlines and organisational working practices
- Managing and marketing the learners own skills and services
Content Planning
- Brand – who is the brand audience
- Intended audience for the brief
- Difference between print & digital
- How creative content is used across different channels and platforms
- Content creation & marketing strategy
- Applicability of emerging tech
Content Development
- Understanding and segmenting audiences
- Writing styles and tone of voice for appropriate audience
- Writing for non-linear medium
- Understanding end-to-end production workflow & key stages
- Regulatory & legal requirements
- Principles of negotiation for acquiring channel and platform space
Content Creation and Evaluation
- Writing persuasive copy to raise brand awareness
- Capturing video, pictures, graphics and sound in prep for non-linear editing
- Content production considerations
- Sourcing and manipulating media assets
- Storing, accessing, archiving and preserving media
- Gathering data to evaluate a campaign
What’s needed to get started
- Candidates will have ideally explored content design or production in some way, be web savvy and have creative passion
- English and Maths GCSEs at Grade C (4) or above (or equivalent) and preferably a total of five GCSEs
- Typically, learners have worked in media for less than 2 years
- You can read our full eligibility criteria here.
How does the apprenticeship work?
An apprenticeship is a combination of a full-time job with training for a current or new employee in your business.
Their working time will be split 80/20: 80% of their working time will be spent with you, carrying out their day-to-day responsibilities, while 20% of their time will be ‘off-the-job’ and spent working towards their apprenticeship qualification.
What counts as off-the-job training and how is the 20% measured?
Off-the-job training can include:
- Work spent on their apprenticeship qualification
- Face to face/virtual classroom training
- Any employer training
- Mentoring
- Work spent on their reflective journal
- Shadowing other teams
- Attending industry events
Your apprentice, their Learning & Development Coach, and their line manager will have an off-the-job tracker they can use to record and track this.
How is the training delivered?
The apprentice studies towards their qualification online, and is supported by face-to-face visits from their Learning and Development Coach.
We deliver training in blocks to try and limit disruption, so you won’t have someone leaving the office one day a week.
How are apprenticeships funded?
Apprenticeships are now funded by the Apprenticeship Levy. Businesses with an annual payroll of over £3 million pay 0.5% of their annual payroll into a digital account. The funds can then only be used on approved apprenticeship training.
What’s the benefit of hiring apprentices?
Apprentices bring great value to a business. Rather than searching for existing talent that fits your business, they give you the chance to actively shape the next generation so they can bring the skills your business needs.
The numbers back us up: 76% of employers have said that productivity has improved, and 75% reported that apprenticeships improved the quality of their product or service.*