Avado the professional academy, in partnership with Google, today launched a range of digital learning labs and new iterations of award-winning Squared Online qualification, also developed with Google. As part of the development of Avado’s Marketing Academy, the new digital learning labs and mini-labs have been designed to accelerate marketing and digital knowledge while reflecting shifting behaviours in markets. The programmes are available for a remote learning environment and ideal for understanding forever-changed consumer behaviours.
The labs and mini-labs range from just a few hours to two days, with a focus on developing a toolkit of digital skills to solve real business challenges and accelerate transformation. Labs will cover consumer-centric, mobile-first, data-driven marketing, cross-channel marketing strategies as well as the latest tech trends and learning science.
Mark Creighton, CEO of Avado said, “COVID-19 has forced every business to rip up their marketing playbooks and re-evaluate customer behaviour following the pandemic. The updates to our Marketing Academy and the introduction of labs will arm businesses and their employees with the latest digital marketing techniques to move forward confidently.”
Avado originally developed the award-winning Squared Online digital marketing programme with Google in 2014 and has extended their partnership as part of a two-year agreement to develop other courses, including a shorter version of Squared – Squared Online Essentials – that will be unveiled in September. The labs will sit within Avado’s Marketing Academy, which offers a range of qualifications, courses, apprenticeships, and marketing acceleration bootcamps designed to help businesses increase digital marketing maturity and upskill all divisions of their workforce to an industry-standard level.
Creighton continued, “For the past seven years, we have worked with Google to provide cutting-edge content for our learners. We’ve always placed value in providing an immersive and collaborative learning experience for our customers and partners. COVID-19 has meant face-to-face learning has had to pivot. These new courses will allow us to deliver real change, helping people unlock their potential and upskill the economy while retaining the human element.”
Avado’s approach to learning helps unlock neurodiversity and teaches people to think differently by placing a real emphasis on immersive experiences that are collaborative and connected, and can be applied to real-life scenarios with people at the centre.
Joris Merks, Head of Google Digital Academy at Google said, “Now more than ever, marketers need to stay relevant and on top of changing trends. Learning is the best way to do this and our ongoing relationship allows both Avado and us to continue creating relevant learning content. By sharing knowledge and ongoing learning we can ensure people and businesses are fit for the future.”