Put the customer at the heart of your marketing strategy
Customer behaviour has changed forever. There's never been a better time to discover digital and focus your strategy on developing targeted campaigns that reach the right people, at the right time.
When you're trying to attract people's attention, you'll need to create a resounding impact that sets off a chain reaction. This means knowing your customer, where they are likely to visit, what they are interested in, and why your brand matters to them.
Our Targeting the Customer segmentation and online targeting programme will teach you how to build customer personas, discover, track, and target prospects, to build a marketing journey to capture their hearts and minds.