Data Driven Marketing

Unleash the power of data driven marketing in your organisation

A blueprint to transform your organisation's data-driven marketing

Apply analytics and attribution models
Empower your leaders
Create lasting behavioural change
All fully virtual

What's the 'new normal' for marketing? The answer is in the data

Customer behavior has changed forever. People are buying, browsing and behaving differently and organisations need to adapt quickly.

The number one way to maximise the impact of your marketing efforts is to take a data-led strategy.

The Data Driven Marketing programme builds the foundations and drives transformation of marketing through analytics, data-driven attribution models and measurement strategies. All applied to your business context.

Your leaders will learn how to harness data-led tactics including automation, attribution models and measurement strategies in this journey through connected and collaborative virtual training.

Programme benefits

Empower your leaders
Learn new data-driven tactics
Agree shared organisational goals
Unlock new routes to market
Adopt a 'fail fast' mindset
Moulded to your business context

Some of the areas we'll cover

The value of data destinations
Where you can automate
Constructing audience segments
Machine learning and performance marketing
Measurement strategy
The future of data-led marketing

Change through learning, in a way that works for you

Aligned to your priorities
Dial up or down programme elements for relevance
The flexibility you need
Change programme duration and timing
Impact that makes a difference to you
Tangible outputs and lasting behaviour change

Speak to the team

Building digital marketing capabilities with iProspect

Together with Avado, iProspect created and launched NEXTGEN, a talent development programme designed to work with 150 employees per year to transform their digital marketing skills.

Across 72 global offices in 28 locations, iProspect have seen a 30% average increase in digital marketing competence, an increase in pitch value and a reduced attrition rate of 6% (down from 30%) as a result of the programme.

“I recommend you talk to these guys if you want a digital development programme that will wow your people and deliver high quality, challenging and engaging learning.” CJ Morley, Director for Global Talent and Development

A blueprint to transform your organisation's data-driven marketing

Apply analytics and attribution models
Empower your leaders
Create lasting behavioural change
All fully virtual

What makes our learning unique?

Our connected learning experiences blend the best practices of virtual learning and digital assessment, using an ‘apply, reflect and discuss loop’ – a learning technique designed to ensure that learning lasts long after delivery. What's more, our programmes are flexible, allowing you to mould a learning experience that works for you.