Connecting to the Customer

Take your organisation on a unique journey to connect with your customers in the digital age

Build a blueprint for your target customer

Map your customer journey
Understand their behaviours
Unlock the right technology to engage
All fully virtual

Build the skills needed to connect to your customer

Your customer has changed. Overnight, global events have forced us to adapt to different ways of living, working and buying.

Our Connecting to the Customer programme will help you map a blueprint for the 2020 customer, build an architecture around audience personas and learn to leverage them with impact.

Together with your teams, we will explore how the digital age has changed the customer experience, determine a framework that can be adopted by your organisation to map out a customer's journey - and the right campaign to connect with them.

Then, we flip our world view to see things from the customer’s side, identifying the changes in consumer behaviour and the technology in today's connected world. You will leave with a deeper understanding of your customer, and a plan of how your organisation can better use technology to engage with them.

Programme benefits

Connected and collaborative
Empower your leaders
Unlock valuable insights
Learn practical tools and frameworks
All fully virtual
Moulded to your business context

Change through learning, in a way that works for you

Aligned to your priorities
Dial up or down programme elements for relevance
The flexibility you need
Change programme duration and timing
Impact that makes a difference to you
Tangible outputs and lasting behaviour change

Speak to the team

Some of the areas we'll cover

Consumer Experiences
Customer-Centric Marketing
Constructing audience segments
Engaging with connected technology
Storytelling frameworks
Device measurement and value channels

Build a blueprint for your target customer

Map your customer journey
Understand their behaviours
Unlock the right technology to engage
All fully virtual

What makes our learning unique?

Our connected learning experiences blend the best practices of virtual learning and digital assessment, using an ‘apply, reflect and discuss loop’ – a learning technique designed to ensure that learning lasts long after delivery. What's more, our programmes are flexible, allowing you to mould a learning experience that works for you.

Your learning journey

Your Facilitators

Gina Wessels

Gina is a strategic digital marketing and digital transformation consultant with over 17 years’ global experience across a range of industries including luxury hospitality and travel, airline, restaurant and catering, green coffee, wine, agriculture, pharmaceuticals and telecoms.

She has extensive experience consulting for clients helping to define and build their marketing strategies as well as developing and delivering digital transformation. Clients include Google, Shell, GSK, Estee Lauder, Syngenta and Groupe SEB and Gina has trained over 10,000 people face-to-face and online.

Gina has been a partner of the Google Digital Academy for over 4 years where she delivers Brand, Mobile, Programmatic and the Executive Leadership Transformation labs on behalf of Google for their most prestigious clients. Over the past few months, Gina has worked closely with the GDA team to pivot their F2F offerings into best-in-class virtual learning experiences.

She has also recently been invited as one of a handful of selected licensed partners to rollout these programs outside of Google and has been selected as one of 15 external consultants to join Google’s Master Faculty.