Goodbye 3P. Hello 1P

Cookies deprecate. Skills accelerate!
Thursday 17th February at 2pm GMT
Live on Zoom

Workshop speakers and hosts:

Simon McCaskill

Digital trainer, speaker & futurist

Simon is a learning designer, facilitator, and speaker specialising in Digital Marketing (with Customer Centricity and Strategy being an area of obsession), emerging technologies, and data; especially around developing a data-driven mindset.

Gabrielle Hase

CEO & Non-Executive Director

Gabrielle is a digital commerce strategy consultant. She has broad experience in all aspects of eCommerce, direct marketing and strategic brand management, having worked with leading consumer brands like L.K.Bennett, Sweaty Betty, and TK Maxx.

Sam Carter

Chief Executive Officer

Sam is Chief Executive Officer of Fospha, the Growth Platform for direct-to-consumer ecommerce businesses. Fospha’s data science software helps marketers measure the relative effectiveness of their digital marketing to optimise the cost of customer acquisition and lifetime value.

In this workshop we'll discuss:

The privacy first landscape
The shift from third party data to building first party data strategies
Marketing leaders' priorities at both small & large organisations 
The skills marketing teams will need in order to stay ahead

Did you know that only 47% of large organisations are prioritising building out their first party data strategy? But 36% say one of their biggest challenges is their reliance on third party data.

The emerging privacy-first landscape clearly looms for CMOs as we found in our recent research exploring the priorities, challenges, and skills their marketing teams need in 2022.

Overreliance on third party data models, changing customer expectations, and a gaping need for data analysis skills have created a precarious point for marketing leaders. They need to build and nurture their teams through the year to be ready for the changes. Those who don’t will fall behind.

Come along to our interactive panel and workshop where we’ll give you first access to our new research as well as explore what our findings mean for marketing teams. You'll get the chance to hear from our experts first and then get stuck into the discussion in the second half. 

How to join our next webinar

Step 1: Fill in the form on this page
Step 2: Receive a confirmation email with link
Step 3: Join the session using your Zoom link
Step 4: Get stuck into the conversation!

Who is Avado?

Organisation-wide transformation starts with an emphasis on lasting behaviour and mindset shifts. We do this through a range of learning experiences, including workshops, professional qualifications and apprenticeships. With a connected learning approach, Avado’s award-winning programmes focus on so much more than technical skills. To help improve organisational performance, our training drives impact and lasting behaviour change.

Webinar FAQs

I’m not an Avado customer. Can I join?

You sure can. The sessions are complimentary for existing customers and new friends.

Will the session be recorded?

Not this time, unfortunately. We want this to be a really interactive experience so we'll be opening out into breakout rooms for discussion. 

Can I ask questions?

Absolutely! These sessions are for you. Bring your questions and participate using the chat function throughout.